Makeup has no rules. There are general “guidelines” for a more flawless finish, but if you think about it, they are nothing more than tried-and-tested tips handed down from one makeup professional/enthusiast to the next. One of the best things about makeup is the creative freedom to play and be creative: re-purposing a product, layering products, combining techniques, trying runway trends, etc. Being creative and coming up with your own makeup ideas is what makes your look your own.

Creativity is not exclusive to the professionals. Makeup is all about making looks your own.

Below are some of the random creative makeup ideas I discovered myself. To be honest, I stumbled upon a majority of them while I was rushing thru my makeup routine and deviating from my usual steps and products. While others are results of those “AHA!” moments when I had too much play time on my hands.

Using High-Coverage Concealer Instead of Foundation

Foundation’s goal is to perfect the skin by making it even-toned, smooth-looking and flawless. A common mistake is piling on layers upon layers of foundation until the desired tone/finish/texture is attained. What happens is your foundation starts to look heavy and, rest assured, it will be cake-y in a few hours. I’ve mastered a better way of achieving perfect skin without putting on layers of foundation.

I start off with a light-coverage foundation, just enough to provide a general evenness and smoothness. For any discoloration or imperfection that’s still peeking thru the foundation, I use a high-coverage concealer and pinpoint correct only that area. When you apply high-coverage concealer only on selected areas, you correct that imperfection without adding unnecessary layer to other parts of the face that don’t need the coverage. The effect? Skin that’s naturally perfected!

When foundation is too thickly layered, you look like your wearing a mask. In fact, my everyday makeup routine does not include foundation. I use a hydrating high-coverage concealer –  Too Faced Born This Way Super Coverage Multi-Use Sculpting Concealer. I use it to correct my under eye discoloration and occasionally, some pimple marks.

multi-use sculpting concealer

Using Setting Sprays to Prime Your Face

Setting sprays are usually reserved as a last step to seal your makeup in place. I was once in a hurry and couldn’t be bothered to massage primer on my skin. If top coat nail polish is to nails as setting spray is to face, I figured that there was no rule that said I couldn’t use ‘sealers’ alternatively as first step in a routine.

And my curiosity paid off! I spray my favorite Urban Decay All-Nighter setting spray before and after applying makeup. When you do this technique, you actually sandwich your makeup between 2 layers of protection, ultimately making your look so budge-proof.

Urban Decay All-Nighter Long-Lasting Makeup Setting spray
Urban Decay All-Nighter Long-Lasting Makeup Setting spray

Applying Eye Liner Before Eye Shadow

By habit, most people will line their eyes after applying eye shadow. A subtle way to change up an eye liner look is by applying it first before any eye shadow. Then this is key – after applying eye liner, smudge the line to make it softer and imperfect. The diffused eye liner defines your eye in a surprisingly subtle yet sexy way.

If you want to go the extra mile, pat an eye shadow (try a shimmery one!) on your entire mobile lid, not worrying too much where you apply, even going over your smudged eye liner. And you know the bonus with this technique? You take away the pressure of lining your eye perfectly straight and symmetrical!! The best eye liner pencils to employ this technique are those creamy and waterproof ones like the Urban Decay 24/7 Glide-On Pencil. This pencil has enough wiggle time (doesn’t dry up fast) for you to smudge the liner before it sets and won’t budge until end of day.


Apply Lipstick Before Any Color on The Cheeks and Eyes

This tip comes in handy for those of us who like to make a statement with bold lips. In our everyday routine, usually we apply lip color last after we’ve done everything – blush, bronzer, eye shadow. By switching the sequence – lips before everything else – you are able to make the bold statement while tempering the rest to compliment your lips. The bold statement should dictate the tone / mood / finish of your overall look. If you apply a blue-toned red lipstick first, you can take a step back and think of using a complimentary tone of blush. Whereas if you applied blush first, you might use a shade that clashes with your cool-toned crimson lip or you might go heavy-handed with the blush that your over-all look will look overdone. Alternatively, applying lipstick first, you can balance your look by wearing an eye shadow that complements your lip color.

The modern way to wear makeup is choosing a focal point to highlight and letting everything else be subtle. Speaking of bold lip statement, you can never go wrong with a classic red lipstick, that has bluish undertone, making your teeth appear whiter. MAC Lipstick in Russian Red is a cult favorite and also the 1st MAC lipstick I ever bought. 😊

mac lipstick

Applying Liquid Highlighter Before Foundation

This is my personal favorite tip. By applying highlighter under your makeup base, it will provide literally that lit from within glow. A word of caution: Make sure your liquid highlighter has micro-shimmer, better if it is more luminizing than chunky (glitter).

Do not apply all over your face if you are oily-skinned. Hit only the high parts of your face – top of cheekbones, bridge of nose, cupid’s bow, brow arch. When you apply highlighter before your makeup base, even matte-finish foundations can be transformed into a more satin or dewy finish. I employ this technique because, while I love glow, I don’t like it to be over-the-top and blinding. You’ll want the highlighter to blend in with the rest of the look, rather than to oddly stand out like beams of light.

I have a holy grail for this purpose – Charlotte Tilbury Hollywood Flawless Filter – it’s literally a filter in a bottle. It looks divine as a makeup primer.

charlotte tilbury hollywood flawless filter foundation

Sometimes Those Makeup Accidents are Worthwhile!

Creative makeup ideas can come to you at any time. The fun begins the moment you realize, there are no rules in makeup except the ones you create for yourself.

What are some of the creative makeup ideas you’ve stumbled upon in your own daily routines? I’d love to hear about them in the comments below!

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